Let’s Pretend
          
        
        
        
        
          What’s the Difference?
          
            - Better design?
- Professional speakers?
Nope.
          
        
        
          The keys to a great presentation
          
            - Don’t get lost in the details.
- Focus on the benefits to the audience.
- Don’t rely too much on your slides.
- Learn to pretend as if you know what you’re doing.
- ...and then there’s The Ultimate Presenters’ Tool™.
What’s The Ultimate Presenters’ Tool™, you ask?
          
          
        
        
          Tip #1
          Don’t Get Lost in the Details
        
        
          This Is My Sister
 Her stories are famously terrible.
Her stories are famously terrible.
          
        
        
          Only Include Essential Details
          
        
        
          “But all of these details are absolutely essential to my presentation!”
          
        
        
          
            “For sale: baby shoes, never worn.”
– Ernest Hemingway (probably apocryphal)
          
          
        
        
          Tip #2
          Focus on the
Benefits
        
        
          People are selfish
          
            
Use That
          
          
        
        
          Focus on Benefits in
          3 Easy Steps
        
        
          Step 1:
          Find the Thing That Hurts
          
        
        
          Step 2:
          Poke It
          
        
        
          Step 3:
          Offer a Better Solution
          
        
        
        
          Tip #3
          Don’t Rely Too Much on Your Slides
          
        
        
          Slides are not a written report.
          
        
        
          Slides are not notes for the speaker.
          
        
        
          Slides are not a script.
          
        
        
          Slides are not a collection of your favorite GIFs.
          
        
        
           
            
This one is my favorite
          Tip #4
          Pretend You Know What You’re Doing
          
        
        
          Practice Don’t memorize
          
        
        
          Run Through ItOut Loud
          
        
        
        
          
            “Defrosting” a talk can be harder than writing the thing in the first place.
– Lorna Mitchell
          
          
        
        
          Now It’s Time for The Ultimate Presenters’ Tool™
 
        
        
        
          People Respond to Emotions
          
        
        
          “But what if my topic is boring?”
          
        
        
          
            A report on nominative determinism and its negative impact on
            socioeconomic status and mobility.
          
 
          
        
        
          
            The story of four strangers who take a road trip to ask a politician for
            things they already have.
          
 
          
        
        
          A detailed account of a grumpy alcoholic's poor life choices.
 
          
        
        
          Good stories follow an arc
        
         
          
        
         
          
        
         
          
        
         
          
        
         
          
        
        
          Air Your DirtyLaundry
          
        
        
        
          How to make your next talk great:
          
            - Don’t get lost in the details.
- Focus on the benefit to the audience.
- Don’t rely too much on slides.
- Pretend you know what you’re doing.
- Tell stories.